C’est Moi has become the latest beauty brand to team up with TerraCycle on a new sustainability effort. C’est Moi customers across the United States can now recycle their used, rigid plastic packaging with the help of TerraCycle, a social enterprise with the primary goal of eliminating waste.
 
Participants can request a free TerraCycle recycling envelope to recycle their empty C’est Moi packaging, which will arrive in the US mail within one-two weeks. Once received, customers simply remove the prepaid return label from inside the envelope, fill it with their used C’est Moi products, seal and return via USPS.
 
“Creating clean products with recyclable materials that have a thoughtful lifecycle is a core pillar of our business,” said Jennifer Saul, senior vice president of marketing at C’est Moi. “Recycling in the United States has never been simple. Most consumers do not know that recycling came to a screeching halt in January of 2018, when our country stopped shipping all trash, scrap and recyclables to China. This was our lifeline for waste and recycling for decades, which has now dramatically changed the landscape of recycling in our country. This is why we are so ecstatic to have partnered with TerraCycle to lead by example in ensuring that what we put out into the world as a beauty brand has a lifecycle, and that we can guarantee that it is being recycled responsibly.”
 
Eliminating Waste
 
“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and, in turn, be kind to the planet,” said Tom Szaky, TerraCycle founder and CEO. “By participating in the C’est Moi Beauty Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products that they choose to include in their personal care routines.”